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The official White House website at www.WhiteHouse.gov launched a new version of their website on Saturday built on the Drupal open source content management system (CMS). The White House joins a growing list of major websites now running on the platform. We at Digital Stax have been using Drupal as our CMS of choice since our inception.

Search engine optimization, often referred to as SEO, is the process of improving a website’s ranking in search engines for particular keywords. For example, a barber shop in Springfield, Missouri might want to rank high for the keywords “barbers springfield mo,” and the SEO professional that they hire would conduct an SEO campaign with the hopes of accomplishing this goal.

CMS is short for  “Content Management System.”  I often explain to clients that it is like an engine that powers your website.  You plug in the content (such as text and images) and the CMS delivers the content to your users according to your specifications. A CMS provides a graphical interface that allows you to specify preferences, make configurations, and create content. You can do all of this without the need to learn HTML, CSS, or any programming language!